About us
Foundations of DSA Saudi Arabia
Direct Selling Association in Saudi Arabia (DSA SA) is an association affianced in direct selling and network marketing companies engaged in the business of person-to-person selling. It is a marketing research and consultancy, and shall represent the interest of direct selling companies, and direct selling industry as whole in Saudi Arabia.
The idea to form the association was formulated in 2018 by the initiative of the founding member companies to boost the morale of direct selling in the Saudi Arabia Market and has undergone the phases in developing a non-profitable organization. Furthermore, the intention of forming the association was endured due to the fast growth of direct selling in the Middle East market.
The desire to launch the association was due to the fact that the industry was at its infancy and was very young and immature but has a very promising future. There has been a tremendous amount of passion amongst practitioners and public to pursue direct selling. Hence, the board has decided to work on filling the gaps between direct selling and network marketing companies and consumers. Talking about the impact and local ratio, Saudi Arabia consists of 80% young generation who chase a better future, which is why network marketing is a great match, both in lifestyle and financial rewards.
One of the milestones of the DSA in Saudi Arabia is the persistence of the key players, initiating a dialogue with the Saudi Arbia Government to formulate the association. During those times, a training organization has been established, since the need to educate the public practitioners about direct selling was immensely felt. Since then, hundreds of seminars, workshops and in-house training programs were conducted, strengthening the industry’s relationship with various government agencies.
In 2021, the National Center for Non-Profit Sector has given their consent to form the association. Accordingly, the DSA constitution was drafted, adapting the templates published by the Chamber of Commerce and Industry in the Saudi Arabia.
In November 15, 2020, the constitution was officially signed by the seven (7) founding member companies – DXN, Edmark, Enagic, Frontrow, Jeunesse, Vestige and, Unicity respectively. Faisal Al Hindi, one of the foundations in Direct Selling business in the Middle East market, had the pleasure of spearheading and leading the process and was nominated as the Executive Director of the Association. As a tribute, Faisal has received a lifetime honorary membership status.
Since then until the present time, the board has been vigorous on fulfilling its role in the industry. It unceasingly strives in promoting the ethical standards of the direct selling business, and in educating practitioners that brings forth success in the industry.
The idea to form the association was formulated in 2018 by the initiative of the founding member companies to boost the morale of direct selling in the Saudi Arabia Market and has undergone the phases in developing a non-profitable organization. Furthermore, the intention of forming the association was endured due to the fast growth of direct selling in the Middle East market.
The desire to launch the association was due to the fact that the industry was at its infancy and was very young and immature but has a very promising future. There has been a tremendous amount of passion amongst practitioners and public to pursue direct selling. Hence, the board has decided to work on filling the gaps between direct selling and network marketing companies and consumers. Talking about the impact and local ratio, Saudi Arabia consists of 80% young generation who chase a better future, which is why network marketing is a great match, both in lifestyle and financial rewards.
One of the milestones of the DSA in Saudi Arabia is the persistence of the key players, initiating a dialogue with the Saudi Arbia Government to formulate the association. During those times, a training organization has been established, since the need to educate the public practitioners about direct selling was immensely felt. Since then, hundreds of seminars, workshops and in-house training programs were conducted, strengthening the industry’s relationship with various government agencies.
In 2021, the National Center for Non-Profit Sector has given their consent to form the association. Accordingly, the DSA constitution was drafted, adapting the templates published by the Chamber of Commerce and Industry in the Saudi Arabia.
In November 15, 2020, the constitution was officially signed by the seven (7) founding member companies – DXN, Edmark, Enagic, Frontrow, Jeunesse, Vestige and, Unicity respectively. Faisal Al Hindi, one of the foundations in Direct Selling business in the Middle East market, had the pleasure of spearheading and leading the process and was nominated as the Executive Director of the Association. As a tribute, Faisal has received a lifetime honorary membership status.
Since then until the present time, the board has been vigorous on fulfilling its role in the industry. It unceasingly strives in promoting the ethical standards of the direct selling business, and in educating practitioners that brings forth success in the industry.
Our Mission
The Direct Selling Association in Saudi Arabia mission is to establish a better understanding and to upkeep the direct selling industry in Saudi Arabia market. It is also the Association’s undertaking to shield, serve and uphold the efficacy of the direct selling and network marketing companies, as well as the independent direct sellers and network marketers, and to safeguard that the peak level of business integrities and service to consumers are adhered.
DSA SA is committed to guide and protect the vibrant direct sellers and network marketers' community of Saudi Arabia as well as the consumers by:
DSA SA is committed to guide and protect the vibrant direct sellers and network marketers' community of Saudi Arabia as well as the consumers by:
- raising awareness about the industry
- identifying and representing reputable local and international direct selling companies, and
- accelerate ways in which the country can benefit from the opportunities provided by the industry in trade, tourism, and beyond of the direct selling industry.
- developing, sustaining and promoting the highest morals for a responsible and ethical conduct.
- advocating the industry's positions and interests with governments, media and key influencers
- serving as a trusted resource for facts on direct selling.
- assisting interaction among direct selling executives on issues of importance to the industry.
Our Objectives
- to foster, promote and protect the method of merchandise, distribution, and servicing in which its members are engaged.
- to cooperate with government bodies in respect to matters relating to the methods of production marketing and services employed by its members.
- to foster the highest standards of direct selling practices by adoption and promotion of Codes of Conduct for Direct Selling.
- to conduct research and collect data on the socio-economic impact of direct selling and facilitating long-term industry reputation enhancement.
- to promote education through programs and funding.